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Social Media Campaigns with Reporting and Management

A social media campaign is a coordinated marketing effort to reinforce or assist with a business goal using one or more social media platforms. Campaigns differ from everyday social media efforts because of their increased focus, targeting and measurability. A social media campaign focus around a singular business goal, whether it's on Facebook or Instagram. Common goals for a social media campaigns include: Getting feedback from users, Building email marketing lists, Increasing website traffic, Improving overall brand engagement, Directly driving sales, Goals must be discrete and measurable. Before a campaign, obtain a baseline measure of your targeted metric so you can track changes and performance throughout the campaign and beyond. Goals are shaped by the means, the message and the target audience. Different demographics also have varying preferences for socialmedia platforms, so pick the platform suited to your target audience.

The following proven success steps for each social media campaign:

Audit Your Current Social Presence .
Document Who Your Ideal Customer Is.
Create A Social Media Mission Statement .
Identify Key Success Metrics.
Create and Curate Engaging Content.
Track, Analyze, Optimize.

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